Fresher! More fruity! More natural!

Marketing for fresh and green produce: Produce, trade and sell more and better fruit and vegetable.

(Englische Seite, für die deutsche Seite bitte hier klicken)

The book (in German Language) about the full global value chain for fruit and vegetables for the German market. Learn about the most important fruit in the German market, global production, German retail landscape, the production and marketing principles and success factors for the most important produce (apples, citrus, tomatoes, berries, banana, pineapple, grapes and more). A special focus is laid on the specifics of the point of sale. The book ends with interviews of experts of different sectors.

Buy now: Thalia.de

Umfang: 336 Seiten, 

Hardcover, ISBN: 978-3-9820200-1-3, 79 €

Softcover, ISBN: 978-3-9820200-2-0, 49 €.

E-Book, ISBN: 978-3-9820200-3-7, 29,99 €